PR and Press
Goodhew Enhances Spring Collection with Style and Modern Craft
Chattanooga, TN — July 28, 2011 — Goodhew, the leader in premium lifestyle socks crafted in the USA, launches a fresh approach to the Spring '12 collection. Rebranding includes a modern new logo and clean packaging, with contemporary designs and colors that will inspire.
"A sock for every walk in the walk of life isn't just a tag line for Goodhew, it's a company mission," notes Mercedes Marchand, VP of Design and visionary behind the new look. "The Spring '12 collection builds upon cornerstones of the brand with optimistic styling, and colors that let wearers have fun with their individual style."
Thanks to Marchand, a fresh look is emerging throughout the sock collections and women's offerings with crisp new colors like Watermillion, Turquoise, Honeydew, and Guava. Exciting modern designs and patterns put a spring in every step.
The Lifestyle Essentials category for Women includes two new styles, Lo Liner and Luxy Lo. The barely-there Lo Liner ($11.99) constructed of Goodhew's signature Cashmerino/Bamboo provides a hidden protective layer between you and your shoe. The Cashmerino Luxy Lo ($13.99) provides luxurious performance in a sporty street style look.
Women's Lifestyle Designs are compelling, optimistic, and fun with fresh colors and patterns available in single units, for a suggested retail of ($13.99 — 15.99), and in Goodhew's popular 2-Pack combinations ($21.99). The contemporary color blocks, dots, and stripes to eclectic madras plaids and florals, will pop on in-store displays, if retailers can keep them on the shelves!
The Women's Outdoor Sedona styles have been reinvented in a micro and quarter length ($14.99), and are crafted with Lambswool/Alpaca for natural temperature and moisture management. In addition they provide the perfect blend of durability, softness and technology.
Goodhew has also added a twist to the traditional Men's Lifestyle, adding just the right amount of fun. Plum and Guava add a splash to the Essential Milan ($15.99) and the 3 basic B's of black, brown and blue. The modern Bandwidth and Latitude, the Mélange Stripe and Tattersall styles ($16.99) add design and a hit of color just under the pant leg. New 2-Pack combinations of the Montrose and Ziggy, are available for $27.99, meaning retailers and customers don't have to pick just one!
Spring '12 is shining bright for Goodhew, retailers and customers alike. Stop by booth 31196W to catch spring fever in August.
—Posted on July 28, 2011
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